Snag Some Swag: Souvenir Shopping in Phu Yen, Vietnam
Phu Yen, Vietnam, is a hidden gem with stunning landscapes, delicious food, and a rich culture. But before you head home, don’t forget to grab some souvenirs! Whether you’re looking for unique gifts for loved ones or a little something to remember your trip by, Phu Yen has you covered. Here are some of the best places to find authentic local crafts and souvenirs

Phu Yen Souvenir shopping
Xom Choi Market (Chợ Xóm Chòi)
This bustling local market is a feast for the senses. Dive into the vibrant atmosphere and discover stalls overflowing with handcrafted goods. Look for:
- Conical hats (nón lá): A quintessential Vietnamese souvenir, and you can find beautifully made ones here, often adorned with unique regional designs.
- Silk products: Phu Yen is known for its silk production. Find exquisite silk scarves, clothing, and even paintings.
- Local snacks: Don’t miss the chance to buy some dried seafood, local spices, or the famous Phu Yen “banh trang tron” (mixed rice paper) to take home.
Tuy Hoa City Center
Wander around the city center, and you’ll stumble upon charming shops and boutiques selling a variety of souvenirs:
- Agarwood products: Phu Yen is famous for its high-quality agarwood. You can find incense, essential oils, and even jewelry made from this precious wood.
- Ceramic and pottery: Look for unique ceramic pieces with intricate designs, reflecting the local artistic traditions.
- Hand-embroidered textiles: Table runners, wall hangings, and clothing with delicate embroidery make for beautiful and meaningful souvenirs.
Craft Villages
For a truly authentic experience, venture out to the surrounding craft villages.
- Gỗ Gõ đỏ village: Known for its intricate woodwork, you can find stunning furniture, sculptures, and decorative items.
- Nón lá village in An Ninh Tây commune: See the conical hat making process firsthand and purchase directly from the skilled artisans.
Online Options
If you’re short on time or prefer to browse from the comfort of your hotel, check out these online platforms:
- e-commerce sites: Shopee and Lazada often have vendors selling local Phu Yen crafts.
- Facebook groups: Search for groups dedicated to Phu Yen travel or handicrafts; you might find unique items sold by local artisans.
Tips for Souvenir Shopping in Phu Yen:
- Bargaining is expected: Don’t hesitate to negotiate prices, especially in markets.
- Support local artisans: By purchasing directly from artisans, you contribute to the local economy and preserve traditional crafts.
- Consider practicality: Think about size, weight, and fragility when choosing souvenirs, especially if you have limited luggage space.
- With its diverse range of handicrafts and souvenirs, Phu Yen offers something for everyone. Happy shopping!